Monday, January 3, 2011

Kareena Lapoor Wore 45 Dresses For An Ad Shoot

Kareena Wore 45 Dresses For An Ad Shoot

Kareena unbelievably wore 45 dresses for a laptop brand advertisement. It is one of the most creative Indian commercial till now, with a very fresh and unique concept.
The advertisement shows Kareena shedding her clothes which matches to the color of her laptop in every frame. The idea behind such an ad is to show the variety of color and the creative portfolio of the laptop brand.
As per Kareena, it is the coolest ever Indian television commercial. It is the sensuality which she manifests in the advertisement, which removes the market clutter and brings forth the exceptionality of the ad.
Kareena adds “The ad was shot by a motion control camera, which is the most difficult to shoot with. It took around 16 hours to finish shooting.”
The ad has created a lot of buzz, as it has been recently released on television.
She says “I am taking off my clothes and there is the same color laptop which is inside. I think I changed my clothes around 45 times.”
Kareena ads further “It was so difficult to shoot that sequence. I had to pick up from one point and make sure that I start again from the same point. I think I walked around 20 km up and down. We finished the shoot at 1 a.m., and I remember the next morning I had a 7 a.m. shift. My legs were tired at the end of the shoot.”

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